Wednesday, 15 May 2013

Defiance 'Groundbreaking' Transmedia Innovation

Whilst researching 'transmedia storytelling', I found an online news article talking about 'Syky' channel's ground breaking convergence of television and MMO (massive Multiplayer Online) gaming.
Within the plot Villain 'Rynn', when escorted to a Las Vegas Prison, will apparently 'enter the game world', and unleashes a new enemy called the 'Hellbug' for players to defeat.

This demonstrates expanding the narrative outside of the hour long television spot. Once the show has ended fans of the online game will be able to continue building their own experiences, keeping them immersed in this fictional world.

This wouldn't be the first time that the platform of television and gaming have crossed over. 'Walking Dead: Survival Instinct' was a game released as a prequel to the Walking Dead TV series (comic book adaptation), where you play as Daryl Dixon, and realise his story prior to finding the group of survivors that feature in the television series. It seems that the player is given choices, whether to be stealthy or high profile, ad which survivors to join or leave. In a sense the player is given the ability to shape Daryl's back story within the timeline of the zombie apocalypse, expanding on the universe outside of the platform of television. Where this differs from Defiance's approach, is that the MMO includes enemies that are currently dictated by the plot of the weekly TV spot. In this sense fans are in the moment, experiencing and existing within this fictional narrative.

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